I Am—Back and Better Than Ever

By May 16, 2016Asian, Community, News

The Coalition of Asian Pacifics in Entertainment (CAPE) turns 25 this year, and we’re so honored to help this nonprofit celebrate with the 2016 I Am Campaign. The campaign, which kicked off a couple of weeks ago at the beginning of Asian American Pacific Islander Heritage Month, will run through the end of 2016. Sponsored by westernunion.com,  I Am is in its third year and celebrates the achievements of AAPIs in unconventionally “Asian” professions (such acting, singing, fitness, food, and journalism). We’ve gotten some amazing AAPI influencers—including George Takei, Dominic “D-trix” Sandoval, and Megan Lee, with more to come—to tell their I Am stories in 2016, and invite you to tell yours. There’s going to be a new video, new stories, and Facebook Live Q&As throughout the campaign. Join the conversation by using #IAmStory and #MyFirstStoryteller on Facebook.

Unlike last year’s I Am, this year the event will be entirely digital. And speaking of I Am 2015, we recently received this trophy from Effie Worldwide. We were a finalist for the North American Effie Awards, Asian category—an honor in itself. The Effie is a globally recognized, prestigious marketing communications award, and we couldn’t be prouder to have been recognized by the organization.