No longer the company of telegrams and money orders, Western Union wanted to increase awareness of its digital services and downloads of its easy-to-use mobile app among Hispanics/Latinos and millennials. The resulting Be Futbol campaign leveraged our audiences’ passion for soccer, the timely festivities of Copa América and the Rio Olympics, a partnership with a current soccer star, and virtual reality. The technological centerpiece of the campaign, virtual reality, was showcased in a VR game that we created and engaged visitors at our nationwide activations. The campaign microsite contained a sweepstakes to meet Mexican player Javier Aquino, hosted a short film on “what happens virtually can change your reality” starring Aquino, and promoted the Western Union app. We also created a TV commercial, also starring Aquino, that depicted the app’s ease of use. Aquino himself promoted the campaign on his social media channels, and more than 4,000 entries were received in the five-week period of the sweepstakes. This campaign truly showed Western Union’s commitment to connecting customers with what matters to them.