To celebrate Asian Pacific Islander Heritage Month, TDW+Co has worked with the Coalition of Asian Pacifics in Entertainment (CAPE) for three years on the award-winning, integrated I Am Campaign. The campaign asks Asian-American celebrities and influencers to share their stories and initiate social media conversations using our campaign hashtags, with the ultimate goal of inspiring Asian-American millennials and youth.

TDW+Co worked on all aspects of the campaign, including developing the campaign website, branding, and hashtags; securing campaign sponsors (Verizon in 2014 and 2015, Western Union in 2016); approaching, working with, and creating YouTube videos of the influencers; and executing live events in Los Angeles and New York (2015).

This rare partnership between a nonprofit and global brands has led to millions of social media impressions, a top ranking from YouTube, and nods from several industry hubs.