Los Angeles is one of the most diverse cities in the world, as well as being the capital of entertainment and a growing hotspot for tech startups. It made sense, then, TDW+Co expanded south in 2013 to the sunny climate of Southern California.
After three years, our multicultural marketing agency in LA found itself with a fortunate problem—finding a new space for a growing team. The tiny 2600-square-foot 2nd floor office was getting too small for our new grand vision: To be at the forefront of global perspectives and drive positive impact for everyone, every day.
From Little Tokyo to Big Views
The LA team made the move in January, from the tiny and cramped second-floor office of a corner building in Los Angeles’ historic Little Tokyo neighborhood, to the 15th floor of a beautiful high-rise building in the constantly evolving downtown neighborhood.
The roomy 3300-square-foot office provides plenty of creative space for the team to brainstorm, meet, and execute campaigns effectively for our clients. “The reality is that we needed more space for our growing team,” said Account Supervisor and LA Office Lead Kenyon Mayeda. “Our old location lacked enough meeting rooms and a layout that was conducive to our collaborative culture and specialization in experiential and social media marketing.”
The 16-floor high-rise building overlooking downtown Los Angeles features great amenities that our old office does not provide such as a gym, lounge, and convenient loading zone. Best of all, our new office finally has a kitchen with a sink, much to the relief of our team members.
Downtown Los Angeles is a completely different community than it was 20 years ago. A neighborhood that became a ghost town after 6 p.m. is now vibrant with beautiful new lofts, shops, and restaurants.
Our new office is conveniently located near a Metro rail stop as well as other bus stops to and from the expanses of LA. The city’s booming population means more traffic and higher parking fees, so the benefits of public transportation outweigh the struggle of LA traffic and parking.
Although Little Tokyo has plenty of great mom and pop-style Asian restaurants that our team members enjoy, downtown boasts plenty of great options from LA’s diverse food scene. From high-class meals at Bottega Louie or Perch to quick bites from Chipotle or Jimmy John’s every corner of downtown hosts a different taste.
Live entertainment and sports are at our fingertips too with the Staples Center and Microsoft Theater less than a mile away. There are also plenty of smaller theaters and clubs that host great events and concerts for Los Angeles’ unique population who have their finger on the pulse of emerging trends and culture.
With a new mission and vision, comes great responsibility. The constantly changing landscape and population of Los Angeles reflect TDW+Co recent moves and expansions. We’re privileged to have offices in some of the country’s most diverse cities and hope to have our nation’s changing face shine in our work.