White House Initiative on AAPIs
Named New Marketer of the Year

By June 6, 2016Asian, News

Los Angeles, Calif. – The White House Initiative on Asian Americans and Pacific Islanders has been recognized as the New Marketer of the Year by the Asian American Advertising Federation (3AF).

At the 3AF 2016 Excellence Awards on Thursday, the organization honored the Initiative for its “outstanding contribution via investment or dedication to the 3AF mission to grow the Asian American advertising and marketing industry, while raising public awareness of the importance of the Asian American community.”

The Initiative works to improve the quality of life and opportunities for AAPIs by facilitating increased access to and participation in federal programs, where AAPIs remain underserved. Reestablished by President Barack Obama in 2009, the Initiative targets specific priorities around the topics of health, education, civil rights, immigration, labor, economic opportunity, youth engagement, data, language access, workforce diversity, and capacity building.

One of the Initiative’s new programs in 2015 was its Act To Change bullying prevention campaign, a national public awareness campaign on the bullying of AAPI youth. Launched in October, Act To Change targets the youth and their parents, and provides information and resources in six Asian languages for immigrant families. The campaign urges the public to take a pledge to help stop bullying, and to join a social media conversation using the hashtag #ActToChange.

Communications Director Rebecca Lee accepted the award for the Initiative. “This is an issue that affects many of us and we all have a role to play,” she said, before thanking organizational sponsors Coalition of Asian Pacifics in Entertainment (CAPE) and The Sikh Coalition, as well as agency partner TDW+Co.

For more information on Act To Change or to take the pledge, visit acttochange.org. For more information about the Initiative, visit www.whitehouse.gov/aapi.