TDW+Co’s Statement on the
2020 Census Asian Paid Media Effort

By February 26, 2020 2020 Census

TDW+Co is proud to be a partner with the U.S. Census Bureau for the purpose of placing paid media advertisements to reach Asian audiences in the United States. The paid media effort is an important piece to an integrated communications campaign to support the mission of the 2020 Census to count everyone once, only once, and in the right place.

In accordance with the policy of the Census Bureau, media outlets will only be considered for participation in the paid media campaign if they hold a U.S. Taxpayer ID Number and/or are a tribally-owned media company. Claims that ads were purchased in China-owned media outlets are incorrect. A previously published list of media outlets selected for the 2020 Census paid media campaign incorrectly included CCTV4, which was never a part of the advertising campaign buy. The media list has been updated accordingly.

We look forward to continuing the campaign outreach efforts to encourage participation from our Asian communities and in the shaping of our future.