The U.S. Census, mandated by the U.S. Constitution to take place every 10 years, is an important population count that impacts decisions on the federal level such as funding, infrastructure, and districting. TDW+Co is proud to be part of the team that is handling the Integrated Communications Contract for Census 2020. Headed by Y&R, the multi-firm team is responsible for reaching out to every resident of the United States and ensuring that they are counted. TDW+Co’s role is to reach Asian Americans, engaging them to complete the Census.