We love it when our clients want to try something new and Verizon had the perfect challenge: A two-stage campaign relying heavily on an 1) EXPERIENTIAL BLITZ and 2) SOCIAL SHARING that appealed to the multicultural millennial while tapping their sense of wanderlust. The result? Five magnificent 3D chalk art pieces in Austin, TX with the hashtag #GlobalReadyChallenge, social sharing for thousands of Austinites and the best. Selfies. Ever. Not mention, a contest featuring the chance to win a trip for two to GO GLOBAL for real. Talk about a challenge worth taking on! Attention spread quickly and nationally, garnering millions of impressions through visits to the Find Your Wanderlust campaign microsite and earned media in TV, radio, print, and online. The YouTube promo video developed in concert with the campaign has generated 138,000+ views to date. The campaign is an example of an overwhelmingly successful program in building an emotional connection between brand and passion point for our target audience.