How many of our clients can say they’ve been around for more than 150 years? Western Union can. The financial services company, once known for its telegraphs, is now focused on sending and receiving money online and through its mobile app to 200 countries. To generate leads, WU has been executing multicultural activations to target various diasporas. The company brought in TDW+Co for our experiential expertise in mid-2015. Since then, we have managed WU’s activations nationwide, bringing our staffing–a TDW+Co team member on-site and experienced brand ambassadors–as well as our multilingual capabilities to cultural events and festivals, exceeding target numbers. With our help, Western Union’s activations have stepped up their game.