One of the most important services TDW+Co brings is “Transcreation” – the step beyond mere translation where both message and method are hyper-localized for maximum cultural relevance and effectiveness. Waste Management Inc. had created clear recycling, garbage and composting guidelines in English for its customers in King and Snohomish counties. But these guidelines weren’t accessible to their Chinese, Korean, Vietnamese, Hindi, Somali, Amharic, and Russian-speaking households – a large slice of the world in just two counties! We used our existing multicultural insights and new feedback from usability testing in these communities to adapt color, images, visuals and copy to each culture.