For the new First Hill line of its Streetcar system, the city needed to effectively communicate the plans with the diverse residents affected. TDW+Co developed and implemented a comprehensive outreach program for those underserved, multicultural communities.

We managed 33 ethnic media partners, served as the project’s ethnic media spokesperson, translated and transcreated collateral into 10 languages, engaged stakeholder groups, planned and executed a multilingual public open house and safety briefings, recruited and trained in-language ambassadors, conducted door-to-door small business outreach, and organized other pre-launch events. As the city develops and constructs its Center City Connector line of the Streetcar, TDW+Co continues to support with outreach to general market and multicultural stakeholders.