October is National Bullying Prevention Month, and in October 2015, the White House Initiative on Asian Americans and Pacific Islanders engaged TDW+Co to celebrate with a new campaign: Act To Change. The ongoing campaign focuses on bullying prevention and awareness among AAPI youth and their families. WHIAAPI formed partnerships with the Coalition of Asian Pacifics in Entertainment and the Sikh Coalition for this movement, which has national reach, mainstream media attention, and social media chatter.