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Shannon Lee is the Chair of the Bruce Lee Foundation and CEO President of Bruce Lee Enterprises, where she leads efforts to preserve and expand her father’s enduring legacy. Through education, storytelling, wellness, and community initiatives, she champions Bruce Lee’s philosophy of personal growth, self-expression, and unity. Shannon is also an author, speaker, and advocate for empowering future generations through purposeful action and positive change.

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Andrew Choi is a Korean-American singer-songwriter and producer whose work has helped shape some of K-pop’s most recognizable hits, Netflix K-Pop Demon Hunters singing voice of Jinu. With songwriting credits for global artists including EXO, SHINee, NCT, and TVXQ, his music reaches more than 31 million monthly Spotify listeners worldwide. Known for blending Western and Korean musical influences, Andrew continues to be a respected creative force in the international music industry.

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Rich Ting is an accomplished actor known for standout roles in Warrior, Tulsa King, On Call, and numerous film and television productions. A Los Angeles native, Rich combines athletic discipline and academic excellence, having played football at Yale University before earning both J.D. and M.B.A. degrees. His diverse background and dynamic screen presence have made him a sought-after talent across the entertainment industry.

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Rick Song is the CEO of RAD Amplify, an AI-powered demand intelligence and creator marketing company that helps brands identify emerging consumer trends and opportunities. With more than 25 years of leadership experience spanning digital media, technology, and marketing, Rick has held executive roles at organizations including Nielsen, Yahoo!, and Microsoft. He is recognized for helping brands leverage data, innovation, and cultural insights to drive growth and engagement.

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Kabir is a Senior Partner at McKinsey and global co-lead of its Media & Advertising practice, advising clients across consumer technology, media, and sports on growth and digital innovation, while also leading key people initiatives and serving on the board of the Brooklyn Academy of Music. Prior to McKinsey, he founded two startups, worked at Accenture and Bell Labs, and holds an MBA and a BS in Computer Science (AI) from Columbia University.

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Tim Wang is founder of TDW+Co, a purpose-driven and community-based agency known for impactful, multicultural campaigns. His agency's award-winning work spans over 1,000 campaigns, for 100 brands in 40 languages including the 2020 Census and COVID education campaigns. He continues a passion for growing a more inclusive advertising industry founding Stop At Nothing hosted at Cannes Lions each year.